Live brief - Year 3 of University
In my third year at University of Bolton, I had the opportunity to work with the UK Sepsis Trust to raise awareness of the deadliest silent killer, Sepsis. It is well known as an auto immune disease that strikes young children and the elderly, but it can affect anyone at any age. The target market age was 16-24, as they are least aware and most likely to not act on the early symptoms. Knowing that, I created a holistic campaign, covering all touch points that the target market would respond to.
